Skip to content

(B)(N) CLX Clorox Company

May 17, 2013

Drama. There are number of big capitalization stocks that people just hang on to, like their teddy-bears that render solace in the most troubled times.  They’re pejoratively called “defensive stocks” in the Wall Street jargon which suggests that we should only embrace the grizzly bear or ride the raging bull, and trade as much and as often as possible to avoid injuries.

For example, Proctor & Gamble is widely regarded as a “defensive stock” and we talked about protecting the price rather than “taking profits” because the pundits suggest that the price is “too high” at $80 per share and up more than +20% so far this year. But this stock has been in the Perpetual Bond™ since $50 in 2009 and pays a steady dividend of 3% per year – which is pretty cuddly, and still much more profitable than an iThing or two has been for most of these guys (please see our Post, (B)(N) PG Proctor & Gamble Company, April 2013).

So today comes the Clorox Company which Credit Suisse suggests “has run its course” (Barron’s, May 15, 2013, Clorox Has Run Its Course: Credit Suisse) because it’s up +20% for the year, and ahead of the S&P 500 index which is only up +16%. They mention that the dividends are $0.71 per share per quarter or $275 million per year, year-after-year, to its shareholders for a current yield of 3.2%; but to them, yields are less important than “multiples” and only really important in bonds when there is a ±20 basis points difference that we ought to fiend over; and one thinks that they might not know the difference.

The indicated downside volatility in the stock price is minus ($6) per share per quarter, so that we should not be surprised if the stock is trading between $80 and $92 off the current price of $86, and should certainly not be thinking about “cutting our losses” or “taking profits” in that range. Rather, we can protect the price against “surprise” by setting the stop/loss at $80, for example, which we can certainly afford; or setting a “collar” because even at $80 and a loss of $6, the stock price is still well above the current Risk Price (SF) of $75 and rising.

And we can see (Exhibit 1 below) that the stock tends to trade very close to the price of risk which is that “benighted number” at which both “risk seeking” and “risk averse” investors can agree on the “right price” for their somewhat disparate – but not as different as Wall Street might have us think – needs (please our notes below, or for a more detailed description and more references, Bystanders & Collateral Damage, April 2013).

The July put at $85 sells for $1.40 per share today, and the cost of that can be partially offset by a sold or short call against our long position at $90 which sells for $0.85 today, so that for a net cost of holding our position and the cost of the collar, $0.55 ($1.40 less $0.85), we can continue to collect our dividends and not worry about surprise in excess of $85 to $90 per share for the next several months. Sounds like a good, clean, deal to us; and we can always roll our options forward and up as more real information becomes available.

Exhibit 1: (B)(N) CLX Clorox Company – Risk Price Chart

(B)(N) CLX Clorox Company

(B)(N) CLX Clorox Company

Clorox Company is a manufacturer and marketer of consumer products. It sells its products through mass merchandisers, grocery stores and other retail outlets.

(Please Click on the Chart to make it larger if required.)

From the Company: The Clorox Company manufactures and markets consumer and professional products worldwide. The company’s Cleaning segment offers laundry additives, including bleach products under the Clorox brand, and Clorox 2 stain fighter and color booster; home-care products primarily under the Clorox, Formula 409, Liquid-Plumr, Pine-Sol, S.O.S, and Tilex brands; naturally derived home care products under the Green Works brand; and cleaning and disinfecting products under the Clorox, Dispatch, Aplicare, HealthLink, and Clorox Healthcare brands. Its Household segment offers plastic bags, wraps, and containers under the Glad brand; cat litter products under the Fresh Step, Scoop Away, and Ever Clean brands; and charcoal products under the Kingsford and Match Light brands. The company’s Lifestyle segment provides dressings and sauces primarily under the Hidden Valley, K C Masterpiece, and Soy Vay brands; water-filtration systems and filters under the Brita brand; and natural personal care products under the Burt’s Bees and güd brands. The Clorox Company also markets its products primarily under the Javex, Glad, PinoLuz, Ayudin, Limpido, Clorinda, Poett, Mistolin, Lestoil, Bon Bril, Nevex, Agua Jane, and Chux brands. The company sells its products primarily through mass merchandisers, warehouse clubs, grocery stores, other retail outlets, distributors, and medical supply providers, as well as a direct sales force, combination of direct sales teams, and network of brokers. The Clorox Company was founded in 1913 and is headquartered in Oakland, California.

The Price of Risk

The calculated Risk Price (SF) is a provably effective estimate of the “price of risk” which is “the least stock price at which the company is likeable” (Goetze 2009) and “likeability” is determined by the demonstrated factors of “risk aversion” – we want to keep our money and obtain a hopeful return above the rate of inflation – and the properties of portfolios of such stocks.

Stock prices that are less than the price of risk can be said to be “bargain prices” but with the risk attached that the company might never get a higher price other than that due to ambient volatility or “surprise”; on the other hand, investors who are willing to pay the “full price” above the price of risk, and buy and hold the stock at those prices, must also be confident, and have reason to believe, that the company will produce those values, absent new information.

Please see our Posts, The Price of Risk, August 2012 and The Nash Equilibrium & Its Stock Price, October 2012, for more information on the theory.

To see what else “risk averse” investing can do for us, please see our recent Posts, The Wall Street Put, April 2013, and earlier Posts such as The Dow Transports, March 2013, or The Risk Adjusted Dow, March 2013, or The Canada Pension Bond, February 2013, and for a more colorful description of investment risk and the application of the “price of risk” to mergers & acquisitions, please see our Post, Bystanders & Collateral Damage, April 2013.


We are The RiskWerk Company and care not a jot for mutual funds, hedge funds, “alternative investments”, the “risk/reward equation” and every other unprovable artifact of investment lore. We have just one product

The Perpetual Bond™
“Alpha-smart with 100% Capital Safety and 100% Liquidity”
With No Fees and No Loads on Capital

For more information on RiskWerk, please follow the Tags or Categories attached to this Letter or simply enter Search for additional references to any term that we have used. Related data may be obtained from us for free in a machine readable format by request to


Investing in the bond and stock markets has become a highly regulated and litigious industry but despite that, there remains only one effective rule and that is caveat emptor or “buyer beware”. Nothing that we say should be construed by any person as advice or a recommendation to buy, sell, hold or avoid the common stock or bonds of any public company at any time for any purpose. That is the law and we fully support and respect that law and regulation in every jurisdiction without exception and without qualification to the best of our knowledge and ability. We can only tell you what we do and why we do it or have done it and we know nothing at all about the future or the future of stock prices of any company nor why they are what they are, now. The author retains all copyrights to his works in this blog and on this website. The Perpetual Bond®™ is a registered trademark and patented technology of The RiskWerk Company and RiskWerk Limited (“Company”) . The Canada Pension Bond®™ and The Medina Bond®™ are registered trademarks or trademarks of the Company as are the words and phrases “Alpha-smart”, “100% Capital Safety”, “100% Liquidity”, ”price of risk”, “risk price”, and the symbols “(B)”, “(N)” and N*.

Share this:

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: